Are you looking to purchase an engagement ring online, but do not know where to buy from? When buying anything online, it is highly recommended to do research over the product as well as multiple companies who sell the same product. Topics to be research about engagement rings are the quality, affordability, and value. The following online retailers of diamonds have shined above the rest by providing quality products, great customer service, and outstanding policies.
![]() At Blue Nile, their jewelry is designed and crafted with high-caliber, quality materials and inspected with exceptionally high standard. • Highest Diamond Quality Standard & Authenticity Certified • Get More For Less & Always Have The Best • Best Price: Find a comparable GIA graded diamond for less and they’ll match the price. Pay 20% up to 40% less than traditional jewelers |
Look At The Policies
Here are some of the well-known online jewelry retailers just as; James Allen, Blue Nile, Ritani, Brilliant Earth, Diamonds Direct, and many others. When buying an engagement ring online, be sure to look for policies and features such as:
Insured Shipment: When you ship diamonds, you send them via FedEx or UPS with tracking, insurance, and a required signature. In the rare event that your stone gets stolen, you won’t be out a penny. But even that is unlikely.
No-Questions-Asked Return Policies: Legit jewelers care more about customer experience rather than profit. Items may be returned or exchanged within 30 days from when they were shipped, free-of-charge and no questions asked.
Certified Jewelers: Which means, you will get a real diamond with a gemologist’s certificate. This may not be the case on some sketchy website or with an online auction. Wherever you buy your diamond (online or in-store), it’s a good idea to take the stone to an unaffiliated jeweler for an independent appraisal.
Recommended Online Diamond Jewelers: Before you buy a diamond from a national jewelry chain, I would highly recommend checking out James Allen for your diamond buying needs. James Allen is an online jeweler featuring quality engagement rings and over 25,000 photographed diamonds to choose from.Another reputable online jeweler would be Blue Nile has been selling diamonds online since 1999 and is also an excellent choice. These jewelers have great customer service and also provide;
- 24/7 Customer Service
- Lifetime Warranty
- Free Shipping and Returns
- No Questions Asked 30 Day Refund Policy
Buying Diamonds From eBay: Diamonds are very popular items on eBay and other online auction sites, but you can easily get ripped off. Before you buy a diamond in an online auction—on eBay or elsewhere—you should:
- Know a bit about diamonds so you know exactly what you’re getting.
- Be familiar with online auctions, escrow payments, and recourse in case something goes wrong.
![]() At Whiteflash, they're all about the Ideal Cut Diamond carrying the largest inventory & best selection of AGS certified ideal diamonds in the world! • Exclusive provider of their own A CUT ABOVE® Super Ideal Diamonds • Finest designer brands such as Tacori, Verragio, Simon G, Ritani, Danhov, Vatche, and Benchmark • Entire staff GIA trained including several Graduate Gemologists & Diamond Graduates • Complete Satisfaction Money Back Guarantee |
James Allen
James Allen is loved by many for years and they are one of the industry leaders. Their customer service is fantastic and they offer all the necessary tools to buy a diamond online. They are the pioneers of bringing high quality videos to the online consumer.

James Allen’s video technology, fantastic customer service, broad selection of well crafted settings and excellent prices have made them our favorite company to recommend. Hundreds of our readers purchase from James Allen every month and hear rave reviews back from them.
Blue Nile
Online diamond shopping cannot go any better with this diamond retailer. Blue Nile was the first company to develop the concept of removing all middle-men and virtually listing diamonds direct from the manufacturers. To date, Blue Nile has far better relationships with diamond and jewelry vendors than anyone else and are able to offer the largest selection of diamonds and settings.

Their place as the industry leader has allowed them to cultivate relationships with some great designers as well. Couple that with their strong relationships with vendors and a streamlined business model and they have earned our seal of approval from many of their satisfied customers.
Where Is The Best Place To Buy An Engagement Ring? | |
For | Diamond Retailer |
Best Place To Buy Online | James Allen |
Biggest Selection | Blue Nile |
Best Diamond Cuts | Whiteflash |
Ritani
Ritani is one of the newer retailers to the online diamond scene. Backed by some serious players in the diamond industry and well capitalized, Ritani has quickly vaulted to the top of the list of online retailers.

Ritani is lagging a bit behind James Allen and Blue Nile when it comes to selection and pricing, but that gap is very narrow. They also offer their revolutionary “Clicks and Bricks” option where you can order online and go in to a local affiliated jeweler to inspect it beforehand. If that feature grabs your attention, Ritani is an excellent place to buy your diamond ring.
![]() At James Allen, their diamond and gemstone fine jewelry collection offers hand-crafted pieces of unforgettable luxury that are perfect for any occasion. • Their mission is to offer consumers online the highest quality diamonds & largest selection at the best price. • 150,000+ certified conflict-free diamonds, all photographed in 360° HD • 24/7 Diamond Experts, with option for Real-Time Diamond Inspections • Lifetime Warranty, Free Shipping Worldwide • Hassle-Free Returns with 100% Money Back Guarantee |
Bottom Line
You can shop with confidence at well-known diamond jewelers—Blue Nile and James Allen are two most reputable online diamond jewelers. Stay away from diamonds on eBay or other second-hand vendors unless you know how to authenticate a diamond. If you would like to shop from one of the best Diamond Companies, you should stop by and check out Blue Nile Diamonds and James Allen Diamonds. These retailers offer some of the best quality products and services for you to enjoy.
Good luck with your engagement ring purchasing and be sure to come back to HustlerMoneyBlog for all of your financial needs!
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