Facebook is a large social media platform that helps connect many individuals. Facebook for Business can also help businesses, big and small, find potential candidates to fill their vacant job positions. If you own a business, you might want to consider using Facebook to recruit.

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Facebook for Business Job Posting Features

When you post a job on your company’s Facebook page, often times the right applicant will appear. There are various reasons why using Facebook on your venture for recruits is helpful:

You can reach qualified candidates where they’re already spending their time on Facebook.
Your job post will appear on and link to your Facebook business page, so potential candidates have the opportunity to learn more about your company and the open position before applying.
Your job post will also appear on Facebook Jobs and Facebook Marketplace.
You’ll be able to track and review applications, contact candidates and schedule interviews using Messenger.
Like other Facebook posts, you can boost your job listing to reach a larger and more targeted audience.

Facebook for Business Job Posting Review

Is Facebook for Business the right fit for you to find the perfect person for the job? Let’s look at the following reasons you may be interested.

Potential Candidates

One of the most prominent reasons to use Facebook to post your jobs is that you’ll be able to tap into the power, reach and accessibility of the world’s most popular social media platform.

Compared to other sites that help find recruits, Facebook reaches a much larger audience. Facebook has over 1.6 billion active users every day, whereas LinkedIn has only 675 million monthly active users and Indeed gets over 250 million monthly visitors.

With Facebook, you’ll be able to reach passive candidates, those who aren’t looking for a job and visiting job sites. You’ll also reach talent who are already fans of your brand. If someone likes your Facebook business page, the job posting will show up on their news feed. Even if they’re not interested in the position, they can share it with their friends and family who could be a good match.

Ease of Use

Creating a Facebook job post is quick and simple, requiring only five minutes of your time if you already have a Facebook for Business page. After your post goes live, you can share and boost the listing to reach a wider audience.

When someone applies to your job, you’ll receive a Facebook and email notification. As mentioned before, you’ll be able to track and communicate with applicants through Messenger.

Pricing

It’s free to post jobs on your company’s Facebook page, but if you think you are not getting enough responses, you might want to try paying to boost your post

With the pay-per-click option, Facebook will increase traffic to your job listing by displaying it prominently in relevant search results and elsewhere. You get to set your daily and maximum budget, and you’ll only be charged for the number of times your job post is clicked on.

Bottom Line

Facebook for Business is a great tool to reach potential candidates to fill your company’s position, due to its large platform, ease of use, and free pricing. Try it out now to fill your vacant job positions!

For more options, see our list of the Best Job Websites For Recruiting Top Candidates.